The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
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🔹 Brand: Aqua | Niche: Drinks
📦 What’s landing: Bottled mineral water — refreshing and pure, provides hydration and essential minerals for a healthy lifestyle.
👀 Seen on: Lifestyle influencers promoting hydration and wellness tips.
🌐 sehataqua(.)co(.)id
Brand IG: https://www.instagram.com/sehataqua?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
🔹 Brand: Glad2Glow | Niche: Makeup and Skincare
📦 What’s landing: Makeup and skincare product — featuring their Perfect Cover Cushion — designed to provide flawless coverage while nourishing the skin for a radiant finish.
👀 Seen on: Beauty influencers and makeup enthusiasts showcasing innovative beauty products and application techniques.
🌐 glad2glow(.)com
Brand IG: https://www.instagram.com/glad2glow?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
🔹 Brand: 3CE | Niche: Korean Makeup
📦 What’s landing: Korean makeup — featuring their Velvet Matte Lipstick — designed to provide rich color and a smooth, matte finish for a flawless look.
👀 Seen on: Beauty influencers and K-beauty enthusiasts showcasing trendy makeup looks and product reviews.
🌐 3cecosmetics(.)com
Brand IG: https://www.instagram.com/3ce_official?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
🔒 Direct Brand Deal Contacts
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